Natural eye makeup to add to the pantheon of beauty brands
Natural eye cosmetics will soon have their own category in the pantheons of beauty brand Amazon and Amazon Prime, joining a growing list of products with natural eye look.
The Amazon Prime cosmetics section of Amazon, launched earlier this year, includes makeup, eye makeup and nail care products, including natural eye cosmetics.
In addition to Amazon’s Natural Eye category, the cosmetics are available for $10 each in the Amazon Prime beauty section.
Amazon also launched a line of natural eye products in 2018, including eye creams and eye shadow, which can be purchased for $4 each.
While Amazon Prime products have been a hit for the cosmetics industry, they have come with some caveats.
In September, the company announced it would not allow natural eye cosmetic products to be sold in its Prime store in the United States.
The move, which is set to last until January 2021, was prompted by the rise in popularity of beauty products marketed to young women.
Amazon’s Prime customers, who have been increasingly using the product to save money, have become increasingly dissatisfied with the experience of buying a product, and Amazon has since removed the option to purchase products in its Amazon Prime store.
Other natural eye brands, such as Benefit Cosmetics, also recently announced that they would be removing all products in the Natural Eye cosmetics category.
The natural eye brand Amazon is the first of these brands to make the announcement.
In a statement, Amazon said the Natural eye cosmetic category will “remain an exclusive, curated selection of natural cosmetics and cosmetics brands.”
Amazon is a major player in the natural eye category, with more than 60 million active users on its Prime and Amazon Video channels.
The Amazon Prime video platform currently boasts more than 1.2 billion subscribers and over 100 million video views per month.
The announcement of the Natural Eyelash Cosmetics category also brings Amazon Prime subscribers closer to their favorite brands.
The cosmetics section currently has nearly 40,000 natural eye beauty products in it.
The Natural Eyeshadow Cosmetics section has almost 30,000 products, while the Natural Lipstick Cosmetics has about 10,000.
Amazon is also the only major U.S. retailer that offers products for sale in its Natural Eye beauty section, which will become available in January 2021.
The brand will have over 10,500 products available in the section.