Each year, CEW nominates the best of the best products for that year by category - most innovative, best drugstore moisturizer, best department store serum and so forth. All the nominees get a table at this huge event - you walk by hundreds of brands and get to scope out all the hottest products.
I don't just love the event for the gift bag (although it IS pretty kick ass) I also love seeing all the brands in one place showing off their very best new products. You can interact with the company one on one and ask questions, get tips and test out their stuff. I'm a nutcase with my phone, making lists of stuff to research when I get home, check out in store, compare to things I have already. It really is beauty lover overload! The other thing that's great - I can start trying out some of my loot and review it for you guys, woot! Anyway, thanks for reading and hope you guys have an awesome weekend!